Privacy Policy
Magenta Boutique ("we," "our," or "us"), operated by Magenta Boutique, LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website magentaboutique.us.
Information We Collect
- Personal Information: Name, email address, shipping address, phone number when you make a purchase or contact us
- Payment Information: Payment is processed securely through PayPal. We do not store credit card numbers on our servers
- Usage Data: Browser type, IP address, pages visited, time spent on site, referring URL
- Device Information: Device type, operating system, and browser version
- Cookies: We use cookies to improve your browsing experience and remember your cart contents
How We Use Your Information
- Process and fulfill your orders
- Send order confirmations and shipping updates
- Respond to customer service inquiries
- Send promotional emails (with your consent)
- Improve our website and products
- Prevent fraud and ensure security
- Comply with legal obligations
Sharing Your Information
We do not sell or rent your personal information to third parties. We may share information with:
- Payment Processors: PayPal to process transactions securely
- Shipping Carriers: USPS, UPS, FedEx to deliver your orders
- Service Providers: Analytics, email marketing, and hosting providers who assist in our operations
- Legal Requirements: When required by law or to protect our rights
Cookies
We use cookies to maintain your shopping cart, remember your preferences, and analyze site traffic. You can disable cookies in your browser settings, but this may affect site functionality. We may use Google Analytics to understand how visitors use our site.
Data Security
We implement industry-standard security measures to protect your information. All payment transactions are processed through PayPal's secure, encrypted platform. We use HTTPS encryption for all data transmission.
Your Rights (GDPR / CCPA)
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your data (subject to legal requirements)
- Opt out of marketing emails at any time via the unsubscribe link in every email
- California residents have additional rights under CCPA — see our Do Not Sell My Personal Information page
Children's Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, contact us immediately.
Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.
Cookie Categories
The cookies we use fall into a few categories: essential cookies that keep your shopping cart working and let you move between pages, preference cookies that remember settings like currency or previously viewed items, and analytics cookies that help us understand which pages and products are most useful to visitors. You can manage or disable non-essential cookies through your browser settings at any time.
Data Retention
We retain order and transaction records for as long as necessary to comply with tax, accounting, and legal obligations, typically up to 7 years. Marketing preferences and browsing analytics are retained only as long as needed to serve their purpose, after which they are deleted or anonymized.
International Visitors
Magenta Boutique operates in the United States and our servers are located in the US. If you are visiting our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your home country.
Do Not Track
Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for responding to these signals, our Site does not currently alter its data collection practices when a Do Not Track signal is received.
Marketing Communications
If you sign up for our newsletter or opt in at checkout, we may email you about new arrivals, seasonal collections, and promotions. Every marketing email includes an unsubscribe link, and you may opt out at any time without affecting your ability to place orders.
Data Breach Notification
In the unlikely event of a data breach affecting your personal information, we will notify affected customers and relevant authorities as required by applicable law, without undue delay.
Analytics and Advertising Technology
We may use tools such as Google Analytics and Google Ads/Meta conversion tracking to understand how visitors interact with our Site and to measure the performance of our advertising. These tools collect information such as pages viewed, time on site, and general geographic location based on IP address. This data is aggregated and used to improve the Site and our marketing — it is not used to personally identify you outside of your relationship with us as a customer.
Legal Basis for Processing
Where applicable law requires a legal basis for processing personal information, we rely on: performance of a contract (fulfilling your order), legitimate business interests (improving our Site and preventing fraud), your consent (marketing emails and non-essential cookies), and compliance with legal obligations (tax and accounting records).
Your California Privacy Rights
Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information we collect, request deletion of that information, and opt out of the "sale" of personal information. Magenta Boutique does not sell personal information to third parties for monetary compensation. To exercise these rights, visit our Do Not Sell My Personal Information page or email us at help@magentaboutique.us.
Security Measures
In addition to HTTPS encryption across the Site, we limit employee access to customer data on a need-to-know basis, use PayPal's PCI-compliant infrastructure for all payment processing, and review our systems periodically for vulnerabilities. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security, but we work to protect your information using commercially reasonable safeguards.
Consent
By using our Site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the Site.
Contact Us
Questions about this policy? Contact us at help@magentaboutique.us or visit our Contact page.